Rooms and rates
One page per room type with size, occupancy, what is included and a clear price range. No “from” price that disappears at checkout.
Hospitality
Web design for hotels, B&Bs and holiday lets
Every direct booking is commission you keep. The job of the website is to make direct booking easier than the platform — clear availability, honest photography, a price that does not surprise anyone at checkout.
Hospitality websites fail in predictable ways. The photography takes ten seconds to load on a hotel wifi connection. Availability is a phone number. The booking button hands the guest to a platform that charges 15–20%. The site looks beautiful on a desktop and unusable on the phone that 70% of guests are holding.
We build the opposite: a fast gallery, a clear rooms or property page, transparent pricing, and a booking route that keeps the guest on your site wherever the booking engine allows it. The platform listings still matter; the website is what makes them profitable.
What works
The pages a guest actually uses
Availability and booking
An embedded booking engine or a direct enquiry with a response promise. If you use an engine, the mobile flow is tested end to end.
The property and the area
Honest photographs, access information, parking, pets, children and the things guests ask before booking. Local area content that earns search traffic.
Offers and seasons
A page you can update yourself for low season, midweek breaks and events. Dated content that does not require a developer.
Accessibility information
Step-free access, lift dimensions, bathroom features and hearing-loop availability. Useful, and increasingly expected.
Reviews and trust
Recent reviews shown visibly, with a link to the profile. Responded to, not cherry-picked.
Direct booking
Why the website pays for itself
Illustrative arithmetic, not a promise. Use your own occupancy and rate.
| Scenario | Platform booking | Direct booking |
|---|---|---|
| Room rate | £150 | £150 |
| Commission at 18% | £27 | £0 |
| Payment processing at 1.5% | — | £2.25 |
| Kept per booking | £123 | £147.75 |
| Bookings needed to cover a £1,495 site | 54 | About 10 |
Before you rebuild
Before you rebuild
- Website speedImage weight is usually the reason a hospitality site feels slow.
- Local SEO checklistThe profile and reviews that fill the gaps between bookings.
- Weymouth and SwanageThe Dorset coast is a seasonal market; the site has to work in July.
Questions
The things people ask first
Can you integrate our booking engine?
Yes, if it offers an embed or an API. We will test the mobile flow and make sure the guest returns to your site rather than being handed to a platform.
Should we stop using Booking.com?
No. The platforms bring demand. The point of the website is to convert repeat and direct guests at a lower cost, not to pretend the platforms do not exist.
Can we update seasonal rates ourselves?
Yes. Rates and offers can live in a simple content file or a small admin screen, and we will show you how to change them.
Do you do photography?
We do not shoot it ourselves, but we will brief a local photographer and build around the images. Bad photography is the most common reason a hospitality site underperforms.
Related
Let’s find out whether technology is the answer
Tell us what you are trying to achieve. We will tell you honestly whether we can help, what it would take, and roughly what it would cost — before anyone signs anything.